I joined Upwork’s International Expansion project to help craft and localize content for its United Kingdom market.
Project overview
Upwork is launching into international markets Our objective was to focus on an English-speaking audience to help identify risks before scaling into non-English markets.
My role
Content designer
Team
Visual designer, developers, product team, legal
Stakeholder
VP of Design, executive leadership
Timeline
Ongoing
Challenge
Craft copy that empowers users during an extraordinary connected fitness experience, and gather data for possible future iterations.
Solution
Describe SmartAdjust and ActivePulse features and how the user can enable or disable them in simple, human-centered language.
What I did
– Developed new copy for testing, clarity, and tone of voice
– Collaborated with creative team to change feature name from Adaptive Training to SmartAdjust™
– Leaned on existing research and reviews from beta testing to identify common language
– Iteration and refinement of UX content to align with user and business goals
