I led the initiative to create a UX-specific style guide with examples to encourage readability, accessible design, and overall application from the team.
Organization
iFIT
Team; role
Product; UX writer, facilitator
Tools
Google Docs, Confluence
Stakeholders
Global Copy Lead, Creative Director
Challenge
Define and craft product copy that’s clear, consistent, helpful, accessible, and expresses iFIT’s personality.
Solution
Provide helpful guidance for anyone who might write copy for user interfaces—writers, designers, engineers, researchers, etc.
What I did
– Led the effort to create a UX writing style guide that speaks to the peculiarities of product copy
– Advocated for accessibility best practices in collaboration with Lead Product Designer
– Crafted, documented, and established the UX writing discipline