I crafted product copy to enhance people’s training experience when they engage with iFIT’s latest connected fitness features, ActivePulse™ and SmartAdjust™. I also worked in heavy collaboration with UX research and product owners to craft a post-release survey to help guide future iterations.
Project overview
iFIT recently released ActivePulse™, an interactive heart rate training feature, to accompany the also-new SmartAdjust™ feature that modifies a user’s workout based on their workout history and changes they make to the workout intensity.
My role
UX Writer (user experience advocacy, content design, user research, copyediting)
Team
Product owner, developers, product designers, UX researchers, legal
Stakeholder
Creative Director, Head of Product, President of iFIT, Global Copy Lead
Timeline
6 months
Challenge
Craft copy that empowers users during an extraordinary connected fitness experience, and gather data for possible future iterations.
Solution
Describe SmartAdjust and ActivePulse features and how the user can enable or disable them in simple, human-centered language.
What I did
– Developed new copy for testing, clarity, and tone of voice
– Collaborated with creative team to change feature name from Adaptive Training to SmartAdjust™
– Leaned on existing research and reviews from beta testing to identify common language
– Iteration and refinement of UX content to align with user and business goals
Clarifying toggle language for connected fitness features
We received comments from beta testers that copy for SmartAdjust didn’t speak to the true nature of the feature. Turning off SmartAdjust allowed the user to Follow The Trainer, an option that nominally scales the workout, but people had absolutely no way of knowing that. New copy gave a clear description of the feature and what happens when it’s toggled off.
An early iteration. SmartAdjust was still referred to as Adaptive Training, and the product copy didn’t accurately explain the feature or how pressing the toggle would affect the workout
ActivePulse beta iteration. SmartAdjust has a new name and new copy that our users like, so we did the same to ActivePulse. New copy: Regulates the speed and incline of your workout based on your heart rate. Turn off to disable heart rate training.
Human-centered language for iFit Trainers
iFIT Trainers have a bit of celebrity status at the company and are a crucial part of an engaged community. They lead users on global adventures and act as tour guides while keeping people motivated to push through tough challenges including steep hikes and HIIT (high-intensity interval training) bursts. Crafting copy in language that trainers use that resonates with advanced fitness enthusiasts and beginners alike is important. Here, we’re increasing or decreasing the user’s speed based on their heart rate training zone.
Copy for iFit Trainer Hannah Eden to increase and decrease speed for the user. It was important to use conversational language everyone understands
iFIT on Mount Everest, March 2021
We launched ActivePulse by holding a Live Workout from Mount Everest’s basecamp at 18,000 feet. Nearly, 14,000 iFIT community members joined this event live. A replay of the live Everest experience is available in the iFIT Library. A Mount Everest base camp training series is slated for Spring 2021.
❤️ from the iFit community
Now what?
Continued collaboration with UX research and product owners to determine who’s actively using ActivePulse and SmartAdjust, what they like about it, and how we can improve the connected fitness experiences. Surveys were created using Qualtrics.
